Submitted by: Kristy Bradfield Petlin - COOMany of you living in San Antonio have seen the new brand for our great city – San Antonio, DEEP. in the HEART. In the mid 90’s, Bradfield Properties began using “Deep in the heart of Texas” as our slogan. This was taken, of course from the song sung by myself and countless other young Texans, “The stars at night are big and bright (clap, clap, clap, clap) deep in the heart of Texas." My favorite part was always the clapping because we could make lots of noise during music class at Olmos Elementary School. But I digress. As the new century approached and traffic on our website bradfieldproperties.com increased, it became apparent to me that the website at first glance didn’t give the viewers a sense of place. So we branded a 5 point star under the “B” and added the word TEXAS under Bradfield Properties. We also changed our company colors to steel and copper. (Thanks to T.J. Connolly, our media buyer, for that suggestion.) Mission San Jose’s Rose window inspired the new Corazon red quatrefoil symbol of our city. Just like the four pillars of San Antonio’s new brand - Bradfield Properties has pride in our people and our history and we promise you a passionate home buying experience. As a native San Antonian, I embrace this place where “the stars at night are big and bright…” and celebrating the city’s past, present and promising future has always been...deep in my heart.
